First Missouri Bank is Now Verimore Bank

First Missouri Bank – a full-service community bank with locations throughout Northern Missouri – announces it will change its name to Verimore Bank as of today, August 29, 2022. The Brookfield, Missouri-based bank will maintain its current staff and local ownership comprised of individuals who are committed to serving the communities they call home. 

The root words within the name “Verimore” translate to “truth and trust + more,” which speaks to the types of products and services the bank has been providing since its 1934 inception in Brookfield – its operational center and foundation. The name change emphasizes the bank’s commitment to serving customers in and around Brookfield, as well as its four other Missouri branch locations in Eagleville, Kearney, Milan, and North Kansas City. 

Randy Pogue, Vice President of Verimore: “I love the direction the bank continues to head.”

“Our rebranding to Verimore Bank reflects the emphasis we place on our core value to serve as a trusted financial partner in all the communities we serve,” said Kristie Stuewe, CEO of Verimore Bank. “We look forward to meeting the needs of our commercial, agricultural, and household customers with the friendly, professional and personalized service we’ve been trusted to provide for more than 88 years.” 

The Verimore name deemphasizes location and instead conveys the bank’s commitment to enhanced products and services. The refreshed name reflects how the bank is increasingly serving communities in and outside of Missouri, as four of its five branches are situated within 30 miles of neighboring states. 

Verimore Bank is one of the few financial institutions in the Midwest actively serving and growing in both rural and urban markets. Customers view the bank as more than a bank, but rather a trusted financial partner, according to the brand research. 

“I love the direction the bank continues to head,” said Randy Pogue, Vice President of Verimore. “Kearney is a competitive market and I think the transition to Verimore Bank helps us raise awareness about all we can do to help businesses and households both in and around Kearney. A growing community bank is a perfect fit for a growing city.” 

KPGZ News - Mike Davis contributed to this story.