Clay and Platte Counties Launch Unified Tourism Initiative

Clay and Platte Counties are joining forces to boost tourism in the Northland through a new partnership under the Go North KC brand. The Clay County Commission’s recent approval of a contract with Platte County marks a significant step toward presenting the region as a single, vibrant destination. Officials from both counties emphasize that the initiative is designed to highlight the Northland’s unique blend of history, culture, recreation, and hospitality.

Megan Sahlfeld, Clay County Marketing and Tourism Manager, said the new brand represents more than just a marketing effort—it’s about building a movement. “By working together, we can shine a brighter spotlight on all that the Northland has to offer, from our festivals and parks to our local businesses and hidden gems,” Sahlfeld noted.

Jennifer Goering, Director of the Platte County Convention & Visitors Bureau, echoed this sentiment, adding that the Northland is stronger through collaboration. She said the partnership aims to foster growth, welcome new visitors, and celebrate the distinct character of the area.

The agreement is supported by grants from the Missouri Division of Tourism as well as local municipalities, chambers of commerce, and community stakeholders. Plans include launching a regional tourism website, enhancing digital resources, and coordinating joint promotional campaigns to connect residents and visitors with attractions throughout the area.

This collaboration arrives as Northland communities prepare for major opportunities, including the 2026 FIFA World Cup, which is expected to bring global attention to the region. The Go North KC brand encapsulates the welcoming spirit and growing ambition of the Northland, positioning it as a must-visit Midwest destination with a unified message and revitalized sense of identity.

KPGZ News – Brian Watts contributed to this story.